Many startups disregard app store optimization. It’s the most cost-effective method to organically increase your downloads for many reasons. For example, by boosting your app to be discovered through search, you can dramatically increase the number of downloads you obtain for your mobile app.
Data Doesn’t Lie
App store optimization is a continuing process that takes experience, time and testing to get it right. Be sure to carefully test out keywords over periods of time, and experiment with images and a description of your app to see which ones are convert the most traffic. At the end of the day, data doesn’t lie, so be sure you monitor the data and uncover what works and strip out what doesn’t.
Content is King
Once people discover your app, the rest is up to how well your app listing converts into downloads. Stunning imagery alone entices users to download your app. Make sure to include the most attractive screens of your app and incorporate simple captions for potential users to understand the flow of your app. Be sure to also include an interesting and appealing description to clearly explain the problem and solution you are providing to your target audience.
Come Up in Search
Depending on how many downloads and the traffic your app is already receiving, you should adjust your keywords for more conversions. For example, if your app is already getting high traffic and downloads, you can target more competitive keywords that have higher traffic. If you’re only starting up an app that nobody knows about and isn’t getting featured, choose keywords that have a low difficulty level and medium traffic. There are likely some keywords that are great that other apps are not targeting and show sufficient traffic.