SELLING
BETTER.
BidMyListing is the first online marketplace that pays you to let local real estate agents compete for your business. Pretty brilliant.
Raised in Seed Round
Our Design and Development of BidMyListing positioned them to get fast traction and big funding.
Current Valuation
As of 2023, BidMyListing had a estimated valuation of $200M and climbing.
DESIGN, DEVELOPMENT, & MARKETING.
BidMyListing came to us with a great idea - but had a design, product, and distribution strategy that wasn’t living up to the brand's promise. We changed that with a Naked Code Takeover.
PROJECT REVIEW
Real Estate is a dog-eat-dog world of hustlers, frauds, and famous agents. One such famous agent came to us to help right the ship on a project he started with a different development company.
We don't normally take on outside projects (it can become a bottomless pit of work to correct other dev's work). But when the problem a Founder is solving is exciting, it's worth it.
In this case, the Founder's problem was one he had personally experienced several times: "I'd love to represent certain listings as a real estate agent, but unless I'm connected to the seller in some way, I don't get the opportunity. Heck, I'd even pay to represent some of these listings. So I tried to make a bidding app where I could."
Allow home owners to get paid by Agents for the right to sell their home? That's kinda genius, we thought.
So we approved a Code Takeover, and got to work. Beyond fixing all of the design and development flaws, we quickly noticed a glaring problem in their distribution strategy: BidMyListing had no web presence to speak of. In the world of real estate, everyone uses web search at some point, and there was a huge missed opportunity to capture that audience.
In addition to fixing the mobile app, we also built a web-version of their app that would allow a more frictionless way to drive traffic to the BidMyListing marketplace, and maximize their SEO traffic and Marketing strategy.
And viola. It worked.
This once flailing startup is now experiencing tremendous success with near unlimited trajectory, turning their newfound traction into a whopping $20M Seed round - including investment from billionaire investor Ashton Kutcher (as That 70's Show fans, that still feels weird to say).
This case study is a great lesson for new app Founders: no matter how good your idea, if you have bad design, bad dev, and no distribution strategy, you're idea won't get the market (or investor) validation it deserves. Naked partners with you eliminate those avoidable risks.