MORE THAN A
BLIP ON THE RADAR.

CarBlip is removing friction in one of the world's most painful experiences. You guessed it, buying a car.
$ 25 M

Bridge Round Valuation

Naked's GTM strategy helped CarBlip create key partnerships to scale fast.

2 M

Seed Round

Raised within 6 months of partnering with Naked using our lean MVP approach.

DESIGN, DEVELOPMENT, GTM STRATEGY.

We designed CarBlip to take the hassle out of car buying. From browsing and customizing your dream car to negotiating the best price and delivering it straight to your door—CarBlip is the concierge service reimagining how you buy a car.

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PROJECT OVERVIEW

CarBlip: Reinventing the Car Buying Experience

Buying a car is often a painful, drawn-out process—one that CarBlip’s Founder knew all too well. The frustration of visiting multiple dealerships, haggling over prices, and navigating a lack of transparency inspired a bold vision: to let anyone buy a brand-new car from their phone and have it delivered to their home. Completely painless.

When the Founder approached Naked Development, he had no prior relationships with dealerships or car brands—just a big idea. Despite these challenges, we saw the potential. The problem he wanted to solve was massive: simplifying an industry notorious for its inefficiencies. More importantly, the Founder had conviction and was open to strategic guidance.

Why We Believed in the Idea
At Naked, we evaluate projects based on the clarity of the problem, market need, and the Founder’s ability to execute. CarBlip checked all the boxes. Buying a car is a universal pain point, and the market for new cars in the U.S. is massive (~15M vehicles sold annually). We knew that if we could create a seamless user experience and tap into inventory data, this idea had the potential to disrupt the industry.

The Journey
Our partnership began with a simple, strategic mantra: take it one step at a time.

  • Designing for Users’ Needs: We focused on building a user-first experience, allowing customers to find cars based on their needs, not just brand preferences. This approach aligned perfectly with the Founder’s vision of making car buying stress-free.
  • Cracking Inventory Access: One of the biggest hurdles was accessing dealership inventory APIs, which weren’t publicly available. Together, we pitched dealerships on CarBlip’s value as a lead generator, guaranteeing favorable referral rates to secure early partnerships. Starting with just one dealership, we gained traction, creating a data-driven case to scale to more partners.
  • Automating Fair Pricing: We integrated a negotiation layer using Kelley Blue Book (KBB) values to ensure users always got a fair deal. This blend of technology and human touch transformed the app into a concierge-like service.

The Results
The impact was immediate and significant:

  • Seed Funding Success: Within six months of working with Naked, CarBlip raised $2M in seed funding from Nordic Eye Venture Capital at a $25M valuation.
  • Expanded Dealer Partnerships: The Founder’s ability to secure dealership APIs set the stage for scaling, proving the viability of the platform.
  • A Scalable Foundation: The MVP’s success validated the model, earning early user trust and paving the way for future growth.

Lessons for New Founders
CarBlip’s journey offers valuable insights:

  1. Start Small, Think Big: Great ideas don’t need to solve everything at once. Focus on gaining traction with one dealership, user, or feature before scaling.
  2. Be Persistent with Partnerships: Convincing dealerships to share their data wasn’t easy, but pitching clear value helped unlock doors.
  3. Technology Meets Human Touch: The best products often blend automation with a personal experience to build trust and value for users.
  4. Invest in Strategy: Partnering with an experienced team like Naked ensures you make smart decisions early, avoiding costly missteps.

Conclusion
CarBlip’s story is a testament to the power of collaboration, focus, and grit. By addressing a massive pain point step by step, the Founder turned an ambitious vision into a funded, scalable platform. At Naked, we’re proud to have been part of this journey, proving once again that great ideas paired with the right strategy can drive transformative success.