SELLING
BETTER.
Redy (formerly BidMyListing) is the first online marketplace that pays you to let local real estate agents compete for your business. Pretty brilliant.
Raised in Seed Round
Great product strategy = fast traction. Fast traction = serious funding.
Current Valuation
As of 2025, Redy has an estimated valuation of $250M and climbing.
DESIGN, DEVELOPMENT, MARKETING.
Redy (formerly BidMyListing) came to us with a great idea - but had a design, product, and distribution strategy that wasn’t living up to their brand's promise. We changed that with a Naked Code Takeover.
PROJECT REVIEW
Real Estate is a dog-eat-dog world of hustlers, frauds, and famous agents. One such famous agent came to us to help right the ship on a project he started with a different development company: BidMyListing (now Redy.com).
We don't normally take on outside projects (it can become a bit like diving into a black hole to correct other dev's work). But when we're excited about the problem a Founder is solving, and see a great idea that just needs proper execution, we can approve a Code Takeover.
In this case, the Founder's problem was one he had personally experienced several times: "I'd love to represent certain listings as a real estate agent, but unless I'm connected to the seller in some way, I don't get the opportunity. Heck, I'd even pay to represent some of these listings. So I tried to make a bidding app where I could do just that."
"Allow homeowners to get paid by Agents for the right to sell their home?" We said... "Well, that's kinda genius."
So we approved a Code Takeover, rolled up our sleeves, and dove in. Beyond fixing all of the design and development issues, we quickly noticed a bigger problem in his distribution strategy... Redy only had a native mobile app (ie you have to download it from the app stores to use it) without a web-responsive platform. In the world of real estate, it's extremely common to use web to search for solutions at some point, so by focusing on native mobile experience, there was a massively missed opportunity to capture his specific audience.
So instead of fixing the native app, we advised building a desktop and web-responsive version their app that would allow a more frictionless way to drive traffic to the Redy marketplace, and maximize their SEO and Marketing strategy.
And viola. It worked.
This once misguided startup is now experiencing tremendous success with no signs of slowing down, turning their newfound traction into a whopping $20M Seed round - including investment from billionaire investor Ashton Kutcher (as That 70's Show fans, it still feels a bit odd to see the words 'Ashton' and 'billionaire investor' together).
Either way, this case study is a great lesson for new app Founders: no matter how good your idea, if your product and distribution strategies are misaligned, your idea won't get the market validation it deserves. And without market validation, it's a lot harder to raise $20M....
Second important lesson: whenever deciding on what platform to build on first (native mobile, desktop only, web-responsive mobile, etc) - start with where the majority of your audience is - then work backwards from there. Find a multi-disciplinary, tech agnostic partner (like Naked) that will help you adapt the product to your business strategy, not the business strategy to your product. This will help you minimize go-to-market risks and improve odds of gaining faster traction.