SELLING
BETTER.
Redy is the first online marketplace that pays you to let local real estate agents compete for your business. Pretty brilliant.
Raised in Seed Round
Great product strategy = fast traction. Fast traction = serious funding.
Current Valuation
As of 2025, Redy has an estimated valuation of $250M and climbing.
DESIGN, DEVELOPMENT, MARKETING.
Redy (formerly BidMyListing) came to us with a great idea - but had a design, product, and distribution strategy that wasn’t living up to their brand's promise. We changed that with a Naked Code Takeover.
PROJECT REVIEW
Real Estate is a dog-eat-dog world of hustlers, frauds, and famous agents. One such famous agent came to us to help right the ship on a project he started with a different development company: BidMyListing (now Redy.com).
We don't normally take on outside projects (it can become a bit like diving into a black hole to correct other dev's work). But when we're excited about the problem a Founder is solving, and see a great idea that just needs proper execution, we can approve a Code Takeover.
In this case, the Founder's problem was one he had personally experienced several times: "I'd love to represent certain listings as a real estate agent, but unless I'm connected to the seller in some way, I don't get the opportunity. Heck, I'd even pay to represent some of these listings. So I tried to make a bidding app where I could."
"Allow home owners to get paid by Agents for the right to sell their home?" We said... "That's kinda genius."
So we approved a Code Takeover, and got to work. Beyond fixing all of the design and development flaws, we quickly noticed a glaring problem in his distribution strategy... Redy had no web presence to speak of. In the world of real estate, everyone uses web to search for solutions at some point, and by focusing on mobile-first experience, there was a massively missed opportunity to capture that organic audience.
In addition to fixing the mobile app, we also built a web-version of their app that would allow a more frictionless way to drive traffic to the Redy marketplace, and maximize their SEO traffic and Marketing strategy.
And viola. It worked.
This once misguided startup is now experiencing tremendous success with no signs of slowing down, turning their newfound traction into a whopping $20M Seed round - including investment from billionaire investor Ashton Kutcher (as That 70's Show fans, it still feels a bit odd to see Ashton and 'billionaire investor' together).
Either way, this case study is a great lesson for new app Founders: no matter how good your idea, if you have bad design, bad dev, and a misaligned distribution strategy, you're idea won't get the market (or investor) validation it deserves. Naked partners with you eliminate these kinds of avoidable risks.